Curriculum Guides for Academic Interventions

Running head: CURRICULUMCurriculum Guides for Academic Interventions Meghan Powell Grand Canyon University March 27, 2013 Strategies used: Student Engagement & Peer-Assisted Learning (Center for Innovations in Education, 2006) Educational Purpose: Student Engagement: To keep the student actively engaged will keep them away from having time to behave inappropriately (CISE, 2006). . It will also keep them from wanting to veer away from the educational activity. The key word here is actively. The goal or objective here is to engage the student actively, meaning we aren’t just keeping him/her busy, we are talking to them, asking questions, getting them to participate in the educational activity, as well as getting them to want to participate in the activity. Keeping the student with EBD actively engaged throughout an entire activity can be done. It’s not easy, but can be done. Peer-Assisted Learning: With peer-assisted Learning, the student with EBD proves to be showing high levels of engagement. The goal or objective here is to use peer-assisted learning strategies (PALS) to put together a reader and a coach to practice skills needed to complete the tasks. In many cases, positive effects were shown when using PALS but in some cases, the results were mixed (CISE, 2006). Mixed results were found when PALS was used with reading and students with EBD demonstrated that there were only moderate gains in reading achievement, slight improvements for some in time spent attending, and no improvement in inappropriate behavior during instruction CISE, 2006). Task Analysis: Survival sign matching with flashcards: The students will come into class and see their orange folders out on the main tables. They know their orange folders have their indoor, outdoor, and workplace survival signs in them. We will start with the outdoor signs. The game we usually play is where the students first lay out all of their cards on the table; keeping them separate from other student’s cards. The next thing we do is the teacher holds up one card at a time. The students have to say which sign it is and then find the corresponding sign in their pile of flashcards. Whoever is the first one to find the card gets to put a tally mark up by their name on the board. Whoever has the most tally marks gets to pick out of the treasure box after the game is over. We will do this with the indoor and workplace signs too. The tally marks start over with each change in signs; indoor-outdoor-workplace. This task is great because you get the students interacting with their movements, their words, and it keeps them from thinking about inappropriate behaviors. This is also great for when a student can’t find the sign, another student helps them locate it. Sign language with flashcards: We will do this with all of the students sitting around the large table. The teacher has a big pile of laminated pictures with a picture of someone signing the picture. The teacher will hold one up at a time while the students sign what it is. Some students are taking a little bit longer to learn them than other students are so there is a lot of peer-assistance going on in this activity. The teacher will go through the whole pile and keep the ones where most students showed difficulty, to the side so those will be the focus for next time. This engaging activity again, gets the students moving, and checking with each other to make sure they are doing the right sign. The kinesthetic learning keeps students with EBD too occupied to think about inappropriate behavior. With the teacher responding correctly to the students actions is key (Yell, Meadows, Drasgow, & Shriner pg. 325, 2009). Possible Interventions: We try to stay away from a reactive management style but sometimes things don’t go as planned. Rules need to be set right away in order for students to follow them and stay actively engaged. If there are ground rules set in place in the beginning and students are held to high expectations of following those rules, there should be no problem. But sometimes, there still is. If you have to change or stop the behavior after it has already started, make sure you and the other students stay safe. Get the other students out of the room or in nother area where they cannot be harmed if this is the case. Talk calmly with the student who is acting inappropriately and ask them what they are feeling and how we can make it better. Once the student has calmed down and the environment is safe again, the other students may come back in. Giving them space and time to cool down is a great idea. Student Assessment Procedures: To assess the students with the two flashcard t asks, keep a little notepad with you and mark down who seems to be getting all of the survival signs and sign language movements and which ones are struggling with what. This would be a great thing for a paraprofessional to do. Data collection is key information on what to teach the students next and who can move on or not. For the students who are having a harder time, with the survival signs especially, they may need to have a little bit of one on one time either with the teacher or with a paraprofessional to get a more focused work session in. sometimes the struggling student does better in a one on one setting and sometimes students prosper in a group setting. Without trying both, we will never know how they like to learn. References Center for Innovations in Education (CISE) (2006). Teaching Reading to Students with Emotional Behavioral Disorders. Students with Reading and Behavioral Needs. Retrieved on March 26, 2013 from http://www. studentprogress. org/doc/ReadingandEmotionalBehavioralDisorders. pdf Yell, Mitchell L. , Meadows, Nancy B. , Drasgow, Erik, Shriner, James G. (2009). Evidenced-Based Practices for Educating Students with Emotional and Behavioral Disorders. Chapters 14 & 16. Pearson Education, Inc.

Recommendation to Counter DoS Attack

Recommend in an executive summary measures to counter this type of DoS Attack.The university network was a victim of a DDoS attack. Whereby a cyber criminal first acquired administrator access. We suspect that the attacker gained access to the network from an internal computer, most likely from a student PC in one of the labs. The attacker likely used keylogger software to discover administrator credentials.Once the attacker had the administrator access the systems he/she was able to create BOTs and push to many student PCs located in various labs. The attacker then initiate a control attack by activating the BOT's in order to form a BotNet (a.k.a. Zombie Network) with the goal of intentionally causing online services to become unusable to students (ICECC, 2009). It is important to note that a single BOT alone could not have cause the registration server unavailable. It was the combined effect of using many BOTs at once that produced the attacker's desired effect of overflowing the r esources of the registration web server and rendering it unusable.Recommendation to Counter this type of DoS attackTo prevent or limit the impact of keyloggers: Deploy a firewall to block known keylogger software. Educate facility not to open email from unknown users and not to click on links in emails from unknown users. Create a Policy whereby users cannot install new software to a machine without opening a ticket with the helpdesk or requesting administrator access (ICECC, 2009). The student computers should be preloaded with all required applications.Deploy a file monitoring program, such as Tripwire to detect and notify if any changes have occurred to files (ICECC, 2009). Passwords should always be encrypted and never traverse the network in the clear. Harden Windows by making sure that the operating system are keep current with latest patches (ICECC, 2009). Keep anti-virus, anti-spyware programs up-to-date.Install firewall packages on all computers. Deploy an intrusion-detecti on (IDS) and intrusion-prevention systems (IPS). Segmenting off network with the use of routers or firewalls is another method (Schifreen, 2006). However, the routers or firewalls will have to be configured to detect and block suspected BOT traffic (please see network diagram for item with Blue Dotted Squares).ConclusionIt is important to note that there is no method that will secure a network totally from attack. However, we can prevent some of the most common attack vectors. Therefore security personnel must remain vigilant and seek to prevent the new level of attack (Schifreen, 2006).

Foreignness. Interpreter of Maladies: Stories Essay

           The state of being a foreign is when a thing or a person is defined to be in a place where it, he or she does not originally belong. To elaborate this more, being introduced from outside also explains the state of being foreigner. From the mentioned definition, foreignness as a theme is how the writer (in our context lahiri) tries to express the whole idea of being a foreigner. Foreignness as a theme can also have a different meaning apart from being in a place where you do not belong. This other meaning reveals foreignness as slavery of today that enables people from one part of a planet to buy cheap goods produced by other people from another part of the country working in a slave like condition in a supply chain that runs across the planet.             In the narration â€Å"interpreter of maladies†, lahiri tries to revel the themes of barrier to human and opportunities for human communication, if this is deeply explored, it shows kind of foreignness. From our definition of foreign, (being in a place where you don’t belong) when a barrier of communication is placed on human (who is a social being) it places him or her in another world of solitude thus making him or her foreigner in his new state (Lahiri, 98). Foreignness as a theme is also explained by how lahiri take a view of the community and its practises on marital, extra marital, parent child relationship and dichotomy of care and neglect.            Lahiri’s ideas on the community explain the theme of foreignness through many comparisons throughout her narration. An example of how foreignness can affect a person life is seen when Mrs. Sen’s severe home sickness is compared to adoptability of Lilia’s mother and Mara. The severe home sickness is as a result of Mrs. Sen not being where she belongs. Another instance of foreignness as a theme is seen in Shakumars case. Despite his parent living in India with him, they had settled in New Hamshire and they preferred not travelling with him to Hamshire. †As a teenager, he preferred sailing camp and scooping ice during summer holidays to going to Calcutta†. This was due to the fact that they feared that something bad might happen to their son in a foreign country. Reason behind this was the boy once almost died following an attack of amoebic dysentery. The attack was as a result of the boy being taken from where he belonged (India) to a foreign country (new hamshire). As Shakumars grew older and realised the importance of not be a foreigner, he opted to be left behind sailing and scooping ice at India to going to Calcutta with his parents.            From the story â€Å"When Mr. Pirzada came to dine† it is clear how being a foreigner gets unnecessary attention from the people to whom he does not belong. This is evidenced by how a child takes note of how Mr. Pirzada arranges his pocket watch on a coffee table. .†Now that I had learned that Mr Pirzada was not an Indian started to study him with extra care to try to figure out what made him different’’ (jhumpa lahiri).             It was not clear to this child observing him how the pocket watch should be arranged on the coffee table but him being a foreigner made the child believe that he was doing things differently from the way they should be done. This incidence also explains how being different from other can make you look like a foreigner (Lahiri, 161).From this context, Mr.pirzada’s decision to partition the country made him different from the others thus making him a foreigner. Still in trying to express how different people can judge you as being a foreigner, Mr. kapasi sees the Desi family as foreigners.â€Å"the family looked Indians but dressed like foreigners†(jhumpa lahiri, 159) despite their children are dressed with stiff brightly colour clothes and caps with translucent visors makes kapasi judge the Desi’s as foreigners.             â€Å"A temporary matter† is a story inside interpreter of maladies. In this story, main focus is rested upon the sense of displacement attached to immigration experience. Here she explains foreignness as the sense of belonging to a particular place and culture and yet at the same time being an outsider to another (Lahiri, 113).This whole idea brings indifferent within the person involved making him or her feel a foreigner (not being where he belong). A study of lahiri’s stories by Asha Choubey revels that Indians who have settled abroad are afflicted with the sense of being in exile. From her summary of Lahiri’s stories, Asha Choubey notes that a sense of exile and being prone to getting subjected to frequent denial of human communication is found in all lahiri’s stories. Once a person becomes subjected to denial of his or her communication right rights he feels a foreigner because he or she is not in his or her state (his or her real sense have been in a way been uprooted from him or her).             Broken marriage like that of that Booli Ma makes her feel a foreigner. This is seen by the way she enumerated twice a day as she swept the stairwell she could remember of her plights and losses ever since she got deported to Calcutta after partition. Was it not for the fact that she was a foreigner at Calcutta she could not have remembered all the bitter memories. It’s due to the loneliness that she gets after being made a foreigner at Calcutta that she recalls all the good she had at her previous home. She goes ahead recalling her separation with her husband, four daughters, her two-story brick house and her coffer boxes.             Mirandas foreignness makes her so frightened that she holds her breath as she walked passed along side Dixit’s house. She is so frightened that she even compares this fear to the one that she felt as the school bus passed cemetery (Lahiri, 97). From these exposures cited from lahiri’s stories, it’s clear that if one is subjected to being a foreigner he or she feels not accepted by the new environment. This is seen by how all characters mentioned above keep on recalling and reflecting their past at the places they originally belonged.             To further elaborate this, lahiri once again points at the behaviour of mentioned earlier character who is Mrs. Sen. She gets married to Mr Sen. which implies that she had to be a foreigner at her husband’s place. Once there she is obsessed by how people from her behaved. She points a scene before the wedding about how women would gather to prepare food. She states that it was hard for her to sleep listening to their chatter. She even goes ahead to ask Eliot if she screamed at night whether anybody could help.’’ If I began to scream right now at the top of my lung, would someone come†? (jhumpa lahiri, 116). Like Mirando, her being in new environment makes her so afraid that she can’t sleep. This makes her so homesick that she misses the community she had in India that which is defined by taking care of each other rather than which she was now experiencing of being intrusive in the lives of others.             Mrs. Sen also experiences difficulties in her foreign place in that she fearfully drives. Her ability to become distracted when driving marks her as someone lost in her own world making less the cautious to the needs and safety of other drivers. In an attempt to negotiate the road as Eliot’s mother, she finds herself being a very careless driver who causes a minor accident to Eliot and herself. All this was caused by her being new to America. Again foreignness as a theme evidenced.               The aspect of foreignness is somehow linked to change of behaviour traits of characters seen in her stories. Many characters find themselves changing their behaviours in an attempt to adapt to their new environment (Lahiri, 126). For others it’s so wanting that they find themselves doing things that they later regret. An example is Miranda who made was ashamed of herself for making love with Dev. The act disturbs her that when she has nothing to do she goes to an Indian hotel and orders Indians food. She is so carried away by Indian language that she even wants to her name to an Indian one. It is clear then that people who are exposed to foreignness will evolve after having succumbed to their new culture.             As represented by lahiri from two stories that were set from other stories, it’s clear that being a foreigner denies one a chance to fully express his thoughts. An example is taken from          â€Å"A Real Durwan† and â€Å"The Treatment of Bibi Hardar†. In these two stories, the characters involved that is Boori Ma and Bibi Hardar are foreigners. They are used to show dichotomy carefulness and carelessness. To start with Boori Ma is described as a woman refugee who takes up man duties. The aspect of carelessness is seen when we first meet her inspecting her torn beddings for insects (Lahiri, 197). One of her neighbour took sympathy on her and asked if she thought the neighbours would give her some new bedding. Being a refugee it meant she was a foreigner and that is the neighbour took no interest in caring for her. Her on the other had being a care taker of the building took her time in sweeping the compound twice a day and more still she kept suspicious people off the building . This shows how careful she was handling he neighbours despite them not noticing her efforts.             On the other hand, â€Å"treatment of Bibi harder† shows a completely different picture from that of â€Å"A Real Durwan† here, Bibi although suffering from epilepsy was given attention by the whole of community the community continued with its support for her until her father died. Once that happened, her care was taken to her neglect cousin Hardar and his wife. This to her was foreignness due to the fact that her being taken care of belonged to her passed father. The death of her father made her a foreigner in her cousin’s care. Later on this foreignness made the people who used to take care of her neglect her. It is then clear that foreignness can subject an individual great suffering more one is a foreigner in a place where dichotomy is an issue (Lahiri, 201). Reference Lahiri, Jhumpa. Interpreter of Maladies: Stories. Boston: Houghton Mifflin, 1999. Internet resource. Source document

Management Theory & Practice Essay Example | Topics and Well Written Essays - 2000 words

Management Theory & Practice - Essay Example Organizations as well as managers are often confronted with highly dynamic and multifaceted operating environments. These challenges may include a range of factors such as sudden change in technologies, making the existing ones obsolete; or the launch of new innovative product ideas; or the change in customer’s tastes and preferences on account of change in the external global environment. While on one hand, organizations and managers, congregate with the markets in which they operate, to deal with such revolutionary transformations, there is on the other hand, an increasing sense of realization which indicates the need for adoption of a holistic approach for marketing of their products in order to cope with the market demand. All this combined with the universal capability to imitate both hard as well as soft innovations within the rapidly shrink time frame, places the ability of effectively adapting to the changing market demands, at the top of the â€Å"must have core comp etencies list†. The 21st century internet age which is ably sustained by a well integrated business infrastructure for marketing of their products, complete with state of the art technologies and an effective supply chain network, change is here to stay. This new â€Å"e-world† in the electronic age, is highly fragile which has no place for preset plans, or predefined change management techniques, and wherein age old conventions and set rules are continuously being challenged and threatened. It is hence imperative for organizations to adapt themselves to the dynamic external environment in order to sustain their competitive positioning in the industry and retain their hold on the markets as well as their consumers. Although almost all organizations have a proactive approach towards change, with detailed and precise mission and vision statements and future goals that determine their prospective aims, these organizations often react on the basis of the

The concept of natural laws vs. human laws in the Decameron Essay - 1

The concept of natural laws vs. human laws in the Decameron - Essay Example The stories are concerned with a lot of things but it is the everyman hero which comes out on top rather than a Christian knight or a great king. Topics such as love, practical jokes, the hypocrisy and corruption of the clergy are all covered and often the hero of a tale comes from the mercantile class which was coming up at the time (Barolini, 1983). Since the audience itself was largely composed of individuals from this class, their notion of natural law being more important than human laws is certainly reflected in how the tales take shape. For example, in the very first tale a sinner is canonized as a saint which not only shows the fallacy of human law created by clergymen but also the power of natural law as the man who did wrong in his life was not appreciated by anyone expect the foolish priest who came to see him. In the same series of tales of the first day (sixth and ninth tales), we see examples of how disputes can be better resolved by words amongst individuals rather than resorting to the proper application of the law which might have resulted in the detriment of all concerned parties. It must be noted that Boccaccio does not seek to eradicate laws or even consider them bad since many laws are good for protecting the people. However, laws which make no sense to him or those which he considers archaic traditions are ridiculed extensively. As a replacement of those laws, Boccaccio shows us that natural laws are not only their equal but perhaps an improvement since they result in more equitable answers. The tales of the second day directly connect with this since they all deal with an individual losing his fortune and then through the workings of natural law is restored to his fortune while winning out over those who oppose him. In fact, to take it a step further, it can be said that the relationship between natural law and human law in the

Post Traumatic Stress Disorder Term Paper Example | Topics and Well Written Essays - 3750 words

Post Traumatic Stress Disorder - Term Paper Example The psychological damage resultant of uncontrollable, horrifying life events possesses a central focus of psychiatric interest within the discipline of psychology. Majority of the early psychiatrists conceived psychological trauma as the definitive source of psychopathology (Ehlers & Steil, 1995). Until recently, the consequences of certain traumas such those stemming from wars, rape, concentration camp experiences, child abuse, and civilian disasters were largely described as distinct entities; nevertheless, keen examination makes it apparent that the human response to overwhelming and uncontrollable life events is incredibly consistent, but the nature of the trauma, the victim’s age, predisposing personality, and community response all bear significant impact on the posttraumatic syndrome (Brewin & Holmes, 2003). The American Psychiatric Association clearly recognized this in the Diagnostic and Statistical Manual for Mental Disorder, 3rd edition (DSM-III) when it launched a separate division for the human response to overwhelming life events delineated as â€Å"Post-Traumatic Stress Disorder† (PTSD) (American Psychiatric Association, 1994). Majority of the sufferers of PTSDA continues living in emotional environments of the traumatic environment with tolerating vigilance for and sensitivity towards the environmental threat. The five principal features of the human response to trauma encompass: (1) an enduring startle response and irritability; (2) proclivity to volatile bursts of aggression; (3) obsession with the trauma; (4) limitation on the overall degree of personality functioning; and, (5) unusual dream life (American Psychiatric Association, 1994). In mild cases, the trauma is ultimately remedied by integration of traumatic events into the totality of the subject’s life experiences; nevertheless, in most cases, some or all the symptoms may endure during periods of later stress. The reactions can be grouped into three core

Criminal justice and crime problem Essay Example | Topics and Well Written Essays - 1000 words

Criminal justice and crime problem - Essay Example A special report of the Bureau of Justice Statistics released in 2000 showed the number of violent women offenders as being 14% of the total, while they formed 22% of all arrestees. (Special report 2000). But this gap is closing and experts estimate that in about ten or 20 years, the statistics on crime for men and women will be equal, largely due to the fact that women are now more involved in what is going on in the world than they were a generation ago. According to behavioral experts, contrary to the popular conception of women as nurturers, they have as great a tendency as men to be violent. The only difference between the two sexes is that they need greater incentives before they take to violence. (Yeoman, 1999). However, present rates for women offenders are still considerably lower than males and many reasons have been put forward to explain this differential rate of offending. While some rest their theories on the gender profiling of society, others point to the fact that wo men resort to crime only when they are forced into it because of poverty, drug addiction or other compelling factors rather than any natural inclination to be violent. Albert Bandura (1973) examined the tendency to violence in both male and female children, in order to study the effect of violent TV programs upon young children. In his experiment, both girls and boys were given dolls and asked to play with them. While boys demonstrated more violent behavior and girls tended to play peacefully with the dolls, Bandura found that the scenario changed when incentive was offered for being violent and destructive to the dolls. In such a case, the girls turned out to be as violent as the boys. This led Bandura to speculate that it was the gender conditioning of girls that led them to gravitate away from violence, since aggression was frowned upon in girls. The females in society were expected to be docile and submissive, nurturing and caring rather than aggressive and

Workforce Leadership Essay Example | Topics and Well Written Essays - 2000 words

Workforce Leadership - Essay Example (Upstate: AHEC, 2008) The state of the U.S. economy contributes a lot to the restructuring and downsizing of manpower within the health care institutions. (Chadwick et al., 2004; Bazzoli et al., 2003) Particularly, the limited number of health care practitioners in line with the increasing number of patients admitted to the hospital could result to ‘burnout’ employees. For these reasons, studies have shown that one of the best solutions in preventing the main causes of human errors in the field of medicine is by having good leadership skills. (Moore & Simendinger, 1999) In order to determine how leadership could minimize and lessen the number of medical errors and the incidence of preventable deaths, the researcher will conduct a literature review with regards to the importance of collaborative efforts in achieving human resource management activities; the impact of implementing a good leadership within the health care vicinity as well as the negative impact of bad leadership over the lives of the patients who are admitted to the hospital. Prior to the main discussion, the researcher will discuss the significance of body language in leadership behavior and office politics. Winston and Patterson (2006) defined a good leader as someone who could not only influence, select, equip and train his/her follower(s) that has different sets of abilities and skills but also enables their follower(s) to willingly participate with the leader when it comes to achieving the health organization’s goal. According to Dessler (2001), leaders with a competent leadership skill are individuals who are capable of inspiring another person who often times have the â€Å"drive to achieve their goals; the desire to lead; self-confidence; cognitive ability; honesty and integrity; as well as having sufficient knowledge in doing business.† On top of these personality traits, a leader should

Global Marketing Strategy. Project Shakti Essay

Global Marketing Strategy. Project Shakti - Essay Example Still, it is undeniable that unless a business is a monopolist, it will have to face competition in the market. As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the organization to device strategies and mechanisms that it can use to be ahead of its competitors. This is referred to as gaining competitive advantage (Chaston, 2012). In the global markets, an organization faces competition from a variety of organizations. Therefore, the company has to build and sustain its competitive advantage in order to succeed in such an environment. How can Shakti contribute to HLL’s bottom line? It is for this reason of gaining global market competitive advantage that HLL formed project Shakti. Shakti can contribute to HLL’s bottom line by using implementing a number of strategies. One key strategy is the creation of new brands. The Shakti p roject can come up with new and unique brands in the market to assist in catching the attention of already existing customers (PWC, 2011). In addition, new customers will also be attracted and thus, this will be an easy way of creating customer loyalty for the organization. The management will also have gained competitive advantage since; it will be the only provider of that product in the global market. Therefore, it is highly probable that the price of the product will not be affected by other market prices. Creation of new products should also be accompanied by high quality products and efficiency in production. With high quality products, customers will be able select the organization’s products out of the products of the competitors. This will help HLL in building global competitiveness since it will be a step further as compared to its customers. Use of Price Leadership Strategy Shakti can also achieve HLL objective by using the strategy of price leadership. Instead of being the follower, the organization could focus on always being the price leader. This way, it will be able to set its prices according to its costs of production. Price leadership is a strategy that assists in building competitive advantage since; the organization will be the one setting the prices of the competitors. Therefore, the organization has the advantage of being able to choose the quantity to supply to the market while, the competitors’ supplied quantities are dependent on the supply of the price leader (Hill & Jones, 2012). What economic value is Shakti creating? What social value? Social Values Shakti is creating a lot of economic and social values in the Indian Society through a number of ways. One social value that stands out is the empowerment of women (Rangan & Rajan, 2005). In India, a large number of women are underprivileged and marginalized. Having women being involved in the Shakti project was a way of making women feel needed and of importance to the s ociety. It is thus a way that promotes social values in the society since women are able to hold a place in society. The society also develops since; with men already at work and women now occupied with the Shakti project, there will be no idlers and thus the society will achieve more. Economic Values The Shakti project also comes with a number of economic values; one of the main economic values is the introduction of information technology to the Indian villages (Rangan & Rajan, 2005). In addition, creating the communities portal is a way of enlightening the villagers and introducing them to new ideas and information sources. With access to a wide variety of information, the villagers might also become more innovative thus enhancing the economic value of the village. The villagers can

Female Participation in the Mwxican Revolution as Narrated by Elena Essay

Female Participation in the Mwxican Revolution as Narrated by Elena Ponitowska and Anna Macias - Essay Example This paper is aimed at providing a brief yet comprehensive overview of the female participation in the Mexican revolution. To provide authentic details acclaimed works by reputed Mexican journalists Elena Poniatowska and Anna Macias will be the focus of this paper. Poniatowska and Macias have resurrected the astonishing stories of various female participants to provide a clear picture of how Mexican Revolution came as an awakening for women and opened the door for their active involvement in political affairs. Poniatowska celebrates the soldaderas' courage and fortitude in â€Å"Las Soldaderas: Women of the Mexican Revolution† and declares, "Without the soldaderas, there is no Mexican Revolution--they kept it alive and fertile, like the earth."1 (Poniatowska, 2006. p. 16) Mexican women who were vulnerable to rape, abductions and mistreatment willingly chose to fight for their land. They were ready to care for the wounded despite the fact that all those people have been deprivi ng them their own civil and political rights for centuries. Large scale warfare began in 1910 and lasted until 1917 during which women were actively engaged in every aspect of the Revolution, contributing intellectual leadership as well as supporting soldiers during the fierce war. Soldaderas were women who traveled with and supported the Revolutionary armies of generals like Villa, Carranza, and Zapata. 2 (King, p. 1) Soldaderas as a term encompasses various aspects in this context. Soldaderas performed most laboring tasks like finding and preparing food for the male soldiers, taking care of the gunpowder so that it does not get wet, collecting firewood and providing medical attention along with the main task of fighting on the front lines of combat. Elena describes that these women mostly belonged to the middle or lower classes. She also narrated the stories of warriors like Rosa Bobadilla who fought in more than 168 combats and became a colonel in the Zapatista army, Carmen Ameli a who Elena writes â€Å"wouldn’t stop caressing the pistol she carried on her right thigh. She’d shoot with her right hand and hold her cigar with her left† 3 (Poniatowska, 2006. p. 19) and Petra Ruiz who was nicknamed as El Echa Balas (the shooter) due to her unparalleled shooting skills. Elena has used the pictures of La Soldaderas by the acclaimed photographer Agustin Victor Casasola on the cover and inside the book to authenticate her narration. Casasola has not only provided pictorial identities of the soldaderas and their images of fighting during the war but also garnered the much required acclaim and dignity to these underrated participants. Countless images of fully armed Mexican women ready to fight were captured by Casasola during the revolution to establish the fact that women did play a prominent role. The pictures also exhibit the difficulties women faced during the revolution at an individual basis. Anna Macias has described the great role played by women and the sacrifices they made during the Revolution with reference to the unfavorable social conditions for females in the era of President Porfirio Diaz. Macias narrated stories of the soldier’s woman. She used the term â€Å"soldier's woman† because of the fact that a female fighter existed in the army via a relationship with a soldier.4 (Macias, 1982. p. 40) It was for this soldier that a soldadera labored. When that soldier died, she would

Banking and Finance Law Essay Example | Topics and Well Written Essays - 2000 words

Banking and Finance Law - Essay Example Because of the high profit margins and the resultant stiff competition, the financial services sector has been marred with a lot of confusions and complex regulatory and operational issues. In the United Kingdom, like in many other developed and developing countries, the financial services sector is quite a sophisticated one, making many a people to develop defensive attitudes towards it. Fortunately, the UK government has established several consumer-oriented policies, strategies, laws and agencies to help in regulating the financial services sector. These regulatory agencies and laws not only provide free and independent complaint services to the public and financial firms but also amicably solve grievances among financial institutions and their consumers (Francis, 2001). It has not been enough to merely enact financial laws; agencies such as the defunct FSA and the Office of Fair Trading (OFT) were established to ensure that consumer-protection laws are adhered to by the financial institutions, more so regarding the protection of consumer savings and investments by authorized organisations (Xydias, 2007). This paper explores the structure and the methods of financial services regulation currently used in the United Kingdom and the extent to which these methods and the structure have been successful in achieving their objectives. Financial Services Regulation in the UK For financial accountability, reliability and the credibility of financial services, countries have established various organisations and implemented a number of methods by which the players in the financial and banking sectors are regulated (Andenas & Chiu, 2011). In the United Kingdom, the financial and banking sectors are regulated by various methods for several reasons. That is, there are certain objectives for which the UK government has established financial regulation structures, organisations and policies. Financial regulations refer to the guidelines and supervisory activities to which financial and banking institutions and individual professionals are subjected in the execution of their operations (Federal Trade Commission, 2007). These regulations give guidelines, restrictions, aims/objectives and integrity or accountability requirements and expectations for financial institutions and professionals as well (Davies & Green, 2008). In many a country, both governmental and non-governmental agencies are involved in the regulation and control of financial and banking sectors. Nonetheless, the objectives of these regulations and the concerned organisations are quite similar. In the UK for instance, financial regulations seek to enforce all the laws applicable to financial operations in a country. Second, financial regulations help in the maintaining of the public’s and investors’ confidence in UK’s financial system besides reducing the financial institutions’ violation of financial laws. The other activities checked by financial regulation mechanisms are market manipulation activities such as insider trading and money laundering (Gonzalo, 2010). Importantly, financial regulation protects clients through processes such as the investigation of customer/public complaints. In addition to the above objectives, financial regulation helps in ensuring that only legal and competent investors are

L.L Bean Inc Paper Essay Example for Free

L.L Bean Inc Paper Essay This paper has adjusted the 5 problems that shown in this case. First paragraph is to adjust how L.L Bean uses the previous year’s demand to determine how many units of product to order. Second paragraph is to adjust how many units of item L.L Bean should purchase under the relationship between the item costs and revenues. Third paragraph is to adjust what information should Scott Sklar have in order to help him to forecast for a particular style of men’s shirt that is a new catalog item. Fourth paragraph is to adjust the method that Mark Fasold used in the case to solve the number of items purchased. Lastly, the final paragraph is to adjust the improvement that L.L Bean should do in forecast process. L.L Bean uses different determinations and calculations to forecast and decide how many units of items to stock. The first thing is using the frozen forecast, which comes from the forecasting department. Buyers, product people, and inventory buyers meet to forecast item sales by book and rank various items in terms of expected dollar sales while they assign dollars in accordance with the ranking. They have to make a judgment when there is new item added. They judge the total of forecasted item sales and check it for reality based on the book forecast by comparing the previous data. The second thing is using a calculation of A/F, which is actual demand divided to forecast demand. It helps to calculate the range of inventory that the product would be in the coming year and the frequency distribution of these errors was compiled across items. For example, assume there was a 50% forecast errors, and the new item ratio was between 0.7 and 1.6 in last year, if the frozen forecast for an item were 1000 units, so the actual demand for that item would be between 700 and 1600 units. The last thing is the calculation of profit margin. For instance, an item cost $15, and sells for $30, and the g ain of selling would be $30-15=$15. If the liquidation is sold for $10, so the loss for failing to sell the marginal unit would be $15-5= $5. These can use to calculate the optimal order size and the fractile. The fractile helps to find the units of items to be stocked, estimates the costs, and the actual order size. Therefore, L.L Bean uses frozen forecast, A/F calculation and profit margin calculation to decide the number of units to stock. Demand of the products affects the decision of how many units of inventory the company should have. Based on the demand, the company is able to forecast and predict the number of stocks to order. In addition, the cost to make items, the price to sell the items and the liquidated cost for the items should also be considered. From those concerns, the company can probably estimate the profits and the losses for selling the inventory. Under the items’ costs and revenues, L.L Bean can figure out how many units of inventory they have to purchase in order to obtain a profitable situation. Demand forecast is an activity of estimating the quantity of a product that consumers will purcha se; thus, as a buyer, Scott Sklar should create an accurate demand forecast. However, according to the article, Scott mentioned that he would gather his inventory buyer, some product people, and himself to judge the new catalog item and decide if the new catalog item generates incremental demand. If not, they would see what items were going to steal the demand, and then those items would need to be adjusted accordingly. This shows that Scott was deciding the demand forecast by the team’s personal judgment but not based on the professional forecasting data. Hence, the demand forecast that Scott made may not accurately show the real demand. If the estimation is not accurate, there may be an under-stock and over-stock which can directly affect company’s profit. Accordingly, Scott needs to generate a lot of information: potential customers, and the sales of similar item’s data of L.L Bean’s competitors. Moreover, Scott should decide who will be the potential customers of the new catalog item. He can obtain this information by reviewing the past customers’ purchasing record and generate the purchasing habit. Scott can also obtain this information by sending our e-mail to search for more potential customers. Once he obtains the list of potential customers, he should send catalog to these potential customers and determine the demand of the new item. In additional, Scott can also use the sales data of similar item from its competitors to determine the treat of the similar style items. By using all these information Scott should able to create an accurate demand forecast for the particular style of men’s shirt that is a new catalog item. The number of items purchased usually exceeds the number forecast. Mark Fasold worried about the wide dispersion in forecast errors, both for â€Å"never-out† and â€Å"new† items. By doing some calculations on the cost under-stocking and cost of over-stocking, he found that the cost of under-stocking is greater tha n the cost of over-stocking. As a result, he decided to purchase more stocks than the number of forecasting, which can minimize the lost. However, with this decision, it created other problems to the company. Thus, it is important to let Mark understand the number of forecast is closely matched with the number of needs in the reality. To do so, L.L Bean should create an accurate system to address the demand forecast with very small forecasting error. Also, they should make up a backup plan when under-stocking is happening, promotion plane. Since it is mostly impossible to perfectly match the stock with the real demand, it is essential to sell all the over-stock to minimize the lost. L.L Bean should create an effective promotion plane to sell as much over-stock as they can. In conclusion, L.L Bean can improve and adjust its forecasting process in numerous ways. Retail industry is a fast-paced, changing industry where product’s demand and preferences rapidly change. The first problem appeared with L.L Bean’s forecasting process is that they only use the past dates to predict future forecasts. They should instead constantly update their forecasts system based on latest data that gained from market research or resources, in order to determine a more accurate approach. Also, the major catalogs L.L Bean introduces in each spring, summer, fall, and Christmas can be attached optional questionnaires. By doing this, they can have a better way to predict demand, and a better insight into consumer behavior in general. Nevertheless, appropriate adjustment can be made while they capture customers’ preferences and how customer rank L.L Bean â€Å"new† in comparison to â€Å"never out†. Lastly, in this case, L.L Bean can work close with suppliers so that they can be able to complete more â€Å"quick responses† and address the customers’ demand. They need to establish close relationships with the suppliers or reduce dependence on foreign vendors to generate a quicker supply.

Ethical Theories and Criminology

Ethical Theories and Criminology Four Ethical Theories and How They Relate to Criminology This paper will cover four ethical theories and how they relate or dont relate to the field of criminology today. The four theories deal with ethically making the right decisions and what influences the actions. Every action has a reaction and the reaction is the consequences of every action. The outcome of the consequences can dictate whether or not a theory can be justified as moral or immoral. The four theories are Utilitarianism, Virtue ethics, Divine command theory, and Hedonism. These fore are very important in the world we live in each in its own decision making process, but the main question that this paper will answer is does these theories have a strong impact in the field of criminology. The first theory is Utilitarianism. The way Utilitarianism is measured is solely by how useful or helpful an action is. How does an action contribute to all peoples pleasure or happiness determines the moral worth of the action. The problem with Utilitarianism is when a person does not do what is right even if doing so causes pain or does not make the recipient feel better or does not bring the recipient pleasure at the end of the action. The principle of Utilitarianism demands to approve or disapprove every action, according to the affects of the action if it appears to improve or reduce the happiness of the person or persons that are at interest. According to Mill (1861) he believes that acts should be classified as morally right or morally wrong only if the consequences are of such significance that a person would wish to see the acting person required, not merely influenced when acting in the preferred manner. What this means is that every act should be measured by its consequences and the recipient of the action would wish or want the acting person to make the same choice without being influenced by outside sources. In the notion of consequences the Utilitarianism includes all of the good and bad produced by the act, whether the consequences occur after or durin g the action is being performed. Summary In the field of criminology Utilitarianism occurs on both sides of the law-enforcement. If I was to look from the side of law-enforcement there are many situations were Utilitarianism is affective. First, the main role of law is to serve the community and provide help and safety to the public. When something goes wrong and the outcomes of the actions from the law are not pleasing to the public then that action is not considered to be moral. On the other hand if a person is killed in order to save others by the justification of the law, this makes the outcome pleasing to the majority and so the action could be seen as morally correct. Secondly, I will look at how helpful the public is to the success of the law. This could be seen as a form of Utilitarianism or not, depending on the situation. For example a crime happens and members of the community are called as witness, this would be looked at as a moral action. There is another side to this, the person who committed the crime is not getting any pleasure or happiness from the witness and so on the criminal side this action is not Utilitarianism. The second theory is Virtue ethics. Virtue ethics focuses or highlights moral character of a person depending on a persons job or requirements. In some ways Virtue ethics has a close relationship with Utilitarianism, because Virtue ethics also emphasizes on the consequences of actions. The differences is that Virtue ethics is not measured depending on the consequences, but Virtue ethics says that all acts are either good or evil, regardless of the consequences that follow. The main focus of Virtue ethics is helping people develop good character traits, such as kindness and generosity and less on what rules should we follow. By developing these traits it will allow people to make the correct decisions without having to be in a role or job. Virtue theorists work with people to help them break bad character vices such as anger or selfishness which stand in the way of becom ing a good overall person. With every theory there are problems that arise and with Virtue Ethics the problem is that developing character traits is not as simple as it may seem. Although the common moral decisions may come easily to people as to doing what is right, but there are many moral dilemmas that require a person to take careful reasoning and thinking before committing to a decision. According to Cline (2009) having the right character traits is just not enough for a person to make the right decisions, there are just no guarantees. There is nothing that shows that a person with good character is more likely to make the right decisions. In the field of criminology Virtue ethics has a major role, because every decision made within the law is viewed on the action itself regardless of the consequences. If the action was within the law and of good judgment then regardless of the consequences of that action it can still fit within the ramifications of being Virtue ethics, because the act is viewed as moral. Whenever you work in any field of criminal justice I believe that you have to develop good characteristics, because you deal with peoples lives. And as Cline said it takes more than good character to make the right decisions it take good morals. The third theory is called the Divine command theory. Just by the name it lets me better understand how decisions are measured as wrong or right. When I hear divine I think of higher power or God is in control of the situation. According to Austin Divine command theory includes the claim that morality is ultimately based on the commands or character of God, and that the morally right action is the one that God commands or requires (Austin, 2006, pg 1). What this means is that mankind is in some ways dependent on God and our moral responsibility consists in obedience to Gods commands. Also, Austin believes that within the divine command theory of ethics that an act cannot be said to be either moral or immoral, bec ause God either commands us or prohibits us from doing it. So the only way to classify an act as being morally wrong is by committing an act that God prohibits us from doing. Conclusion According to Augustine, (2008) the form of Divine command theory can be characterized by pointing out two major features. First, it is an analysis of only one set of moral concepts to be specific; it is an analysis of right, wrong, ought, and the other concepts that figure in the branch of normative ethics known as the theory of moral obligation. Second, not all uses of the terms right, wrong, etc., are linked to divine command; and, of those that are, not all are linked to the same set of commands (Augustine, 2008 pg 1). In the field of criminology Divine command theory really does not apply to the law, because it is more of a persons personal religious beliefs. When I think of criminology, I dont think that every decision being made is viewed as being based on Gods commands and being obedient to what God permits or prohibits. The fourth and final theory that this paper will cover will be Hedonism. There are two types of hedonism that I will talk about in order to give an overall ex planation of what hedonism means. Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do (Bentham 1789). Hedonism is a philosophy that says that pleasure has an ultimate importance in humanity. The first from of hedonism is motivational hedonism. Motivational hedonism claims that only pleasure or pain is what motivates a person. Bentham (1789) believes that if pain and pleasure determines what a person will do that makes them a hedonist when it comes to the determination of their actions. The second type of hedonism is normative hedonism. Normative hedonism says that only pleasure has value and only pain has disvalue, but anything that might cause or prevent the pleasure or pain is independent of normative hedonism. In the field of criminology Hedonism I believe does play a small part, more on a personal effect. I think that we act out of what feels go od to ourselves and to make others feel good, while moving away from pain or what does not feel good. In law when decisions are made they are made based on previous pain or unpleasantness that had been inflicted on other. And to stop the pain of innocent people members of the law make decisions based on what will eliminate pain and cause happiness

The Gender Discrimination In Pakistan Sociology Essay

The Gender Discrimination In Pakistan Sociology Essay This paper demonstrates a societal status of women and their pondering image in a perspective of social, political and economic contexts in Pakistan. The explicit spectrum of gender in different academic shapes does not rectify the comprehensive mode of subject due to lack of research and policy implementation. This thesis provides an appropriate source in the light of Islamic sharia law, cultural and uneducated state regulations towards gender understanding in Pakistan. Social injustice, economic domination by men and culturally bindings and borders make an oppressed environment for womens. Urban and rural, tribal and family moralistic restrictions amidst more and broader complications to the uplift of women in various areas of Pakistan. Women in Pakistan are living in critical social scenario and struggling to gain its level role and rights in all spheres of life. This study provides a precise shade of womens situation in Pakistan by connecting to social, political, and economic as pects of discrimination. Research needs more empirical academic work to identify issues and solutions regarding this burning topic. Chapter 1 1.1 Introduction Womens right in the world is an important indicator to understand global well-being. No society can function properly without women. Aristotle the father of political science had said that the state is a union of families and villages. Family plays a very important role in society, and makes the foundation of the state .Happy families build healthy societies and healthy societies are prerequisites of strong political order in democratic societies. A woman is an architect of society. She forms the institution of family life, takes care of the home, brings up the children and tries to make them good citizens. Her role in totality contributes to the building of an ideal family, ideal society and an ideal state. In order to build the prosperous and healthy society both men and women demand for equal rights. About half the mankind consists of women and they are treated as second class citizens all over the world, but especially in developing states they are oppressed in different sectors of life. In these developing countries one of the living examples is Pakistan which has been coming across this issue since it got independence in 1947. Womens lives are controlled and shaped by various gender discriminatory structures in Pakistan. Their contribution to the production and physical hardships are not acknowledged. A woman suffers in education, health and gender biased feeding and recreation practices. As a human being she is denied from her own identity. In some parts she is considered as commodity owned by her brother and father before marriage and then by her husband. She does not have the power to make a decision for her life. Someone else takes decisions on behalf of herself about marriage, education or giving birth to a child. In this paper I will explain the situation of women with a special focus on discrimination against them in different sections of society. What are the main obstacles in the development of womens rights. Furthermore I am also going to explain womens rights from an Islamic point of view, since this is sometimes used as an explanation or an excuse, for violating womens human rights. The essential teaching communicated to each woman in this patriarchal society where I myself grew up, is to stay a quiet viewer, even as a silent party to any unfairness done by a man. Women from 48% of the inhabitants in Pakistan. A huge number inhabits in countryside areas, where essential facilities are lacking and womens rights are mistreated. In those areas they are kept away from education, dont have access to schools and colleges and usually became victims of honor killings, rape, early marriages and gender discrimination. In remote areas, women are treated as slaves and remains under their men only as a labor force. Usually their fate will be decided by their husbands, fathers and brothers, which are often called male dominating societies. They do not have the right to make a decision concerning important aspects of lives. For instance, marriage is also a kind of business among rich and poor families; this tradition exists both in the villages and cities, which is extremely infringing on their rights to exist. In some of the areas the customary act of Swara is largely prevalent especially in Khyber Pakhtoon Khwa and Balochistan ( provinces of Pakistan), by the virtue of which, instead of giving blood money as badl-e-sulha(retribute) an accused family gives their girl or girls in marriage to an aggrieved family as compensation to settle down the blood feud between them. In this study I have used the concept of Martha Nussbaum ,, capability approach,, According to her the ten capabilities are life, bodily health, bodily integrity, senses, imagination and thoughts, practical reason, Emotion, Affiliation, Other species, Play, and control over ones environment. These capabilities are related to one another in many complex ways. It must be protected and guaranteed in order to have happy and successful life. 1.2 Aims of the thesis The topic of this assignment is discrimination, a very broad term which for this thesis have been narrowed down to,gender discrimination in Pakistan.In this study my aim is to analyze the situation of womens rights in Pakistan. How they are discriminated in different spheres of life and what are the main causes of discrimination. 1.3 Research Questions My research question is following. 1. What are the major causes of gender discrimination in Pakistan? 1.4 Methodology and material This thesis is a qualitative case study of Gender discrimination in Pakistan in order to collect qualitative data for this research I have chosen to use secondary materials such as books, internet materials, and some relevant articles related to my study. In theory. I have used the book Women and human development by Martha C. Nussbaum except from course literature. I have used the main book Al-Quran and different articles from journals. Apart from this I have also used materials from UN resources such as articles from very conventions sources from internet and data from newspaper have also been used. 1.5 Chapter Outline In this paper I start my work with a brief introduction to the field. In the second chapter womens situation in Pakistan is described briefly and some articles from CEDAW and the constitution of Pakistan is described. Furthermore the women status under sharia law has also been discussed. The subsequent chapter 3 discussess the main reasons of creating discrimination and inequalities between men and women in Pakistan. In chapter 4 I have analyse the topic and then finally I have given the conclusions with the answers to the research questions. 1.6 Theory. Martha Nussbaums Capability Approach Nussbaum presents the important ingredients necessary for living an honorable life. Her concept is derived from the Aristotle notion of human beings as a political animal and from Marx idea that the human being is a creature. She thinks that her approach is a defensible theory of justice and although a partial one and calls it the capability approach. Capabilities are important for the achievement of well-being for everyone. It helps to compare one nation to another. In Nussbaum view, the capability approach is used in analysis of women human rights. This is because the capability approach provides a social and political framework to implement the solution to the problems of human welfare. It also provides a guide for policy makers and governments ( Nusssbaum 2000, P-14). According to Nussbaum the ten capabilities are following. Life. A person must be able to live to the end of a human life of normal length, not dying prematurely, or before ones life is so reduced as to be not worth living. Bodily health. A person should be healthy, including reproductive health, to be adequately nourished and to have proper shelter. Bodily health. Must be able to move freely from one place to another, having ones bodily boundaries treated as sovereign, i.e. being able to have physical security and having opportunities for sexual satisfaction and for choice in matters of reproduction etc. Senses thought and imagination. Everyone in society has to be able to use the senses, to think, to imagine and reason. To do all these things in the proper way they all need adequate education and basic scientific and mathematical training. In order to be able to use thought and imagination everyone has the right to freedom of expression, choice of religion and free association in order to be able to search for the ultimate meaning of life in ones own way( Nussbaum 2000, p-78). Emotion. Everyone has the right to be attached to things and people outside ourselves, to care and love for those who care and love for us, to grieve at their absence, in general, to love, to grieve, to experience longing, gratitude, and justified anger. Do not harm other emotions with fear and anxiety. Practical reason. Everyone in society has the right to plain their own life in a good way without any interference from others. Affiliation. Being able to recognize and show respect for other human beings, to engage in different forms of social interaction, to be able to understand the situation of another and to have compassion for that situation. Further to have the ability for both friendship and justice. Being able to be treated as a respectable human being whose worth is equal to that of others. Protection against any type of discrimination on the ground of sex, race, religion, ethnicity etc. ( Nussbaum 2000, p-79) Other species. ,, Being able to live with concern for and in relation to animals, plants, and the world of nature,, Play. Everyone has to be able to have recreational activities and to be able to laugh and to play. Control over ones environment. A. Political. Being able to take part in political activities of their own choices, having the right of protection of free speech, association and political participation. B. Material. Being able to hold movable and immovable property, having equal property rights of possession and ownership, having equal opportunity for employment. (Nussbaum 2000, p-80). The above items on the list are interrelated to one another in many complex ways. One of the most effective ways of promoting womens control over their environment and their effective right of political participation, is to promote womens literacy. According to Nussbaum a woman who can seek work outside the home have exit option that helps them protect their bodily integrity from assaults within it. She futherly says that reproductive is related to many complex ways to the practical reason and bodily integrity. As a result this gives us more reason to avoid promoting one at the expense of the others ( Nussbaum 2000. P-81). Women do not have a chance to live a valuable life. Nussbaum thinks that this is because of lack of support for basic functions of a human life. She thinks that the capability approach serves as a good basis for a specific political conception and a specifically political overlapping consensus (Nussbaum 2000, p. 14)Â  . According to her these capabilities are very important for individuals lives and are connected to each other in many complex ways. These capabilities must be fulfilled by the government instutions especially in women casese in order to have happy and successfull life. As we see that in a country like Pakistan all the above capabilities are mostly missing in womens lives and leads them to discrimination in different spehers of life. Chapter # 2 2.1 Women situation in Pakistan Pakistani society is a male dominated society where women are isolated from different spheres of life which is perhaps due to the traditional norms prevailing in society. The status and role of Pakistani women in all aspects of life have been highly undermined. Most women in rural areas work in the fields and industries in Pakistan. It is a poor and illiterate majority, which usually lead a life of physical hardship, long hour work for which there is neither reward nor compensation (Mumtaz/ Shaheed, 1987:p-78). Most of women in rural areas have to perform double burden of domestic and outside work. Usually they get up first and last to bed. They are the first to prepare breakfast, clean the house and wash the utensils before setting out on their outside work. Although in urban areas the conditions of women are better than those of the rural, yet the old traditions and religious restraints have hindered the independent and free movement of women (Mumtaz/ Shaheed, 1987:78). The women in Pakistan are approximately equivalent to men in numbers. They live in the most diversify site of the tribal, feudal or urban culture. In Pakistan women can be an extremely qualified and self-confident professional or a diffident peasant toiling along with her menfolk. They have traditionally been expected to live under the constraints of purdah. Therefore, the analysis of womens life and status in the society cannot be adequately carried out without taking into account the importance of purdah as a constant element in everyday life in Pakistani Muslim culture. Mostly women observe Pardha while coming out of domestic environs or mixing up with other sections of society. Basically Pardha, or veil, is meant to segregate the womenfolk from the male section of the society. Women are not prohibited from working but at the same time are supposed to observe strictly the rules of morality (Hanna Papanek, p 517,518). Due to Pardha system, most of women have to take up work at home. They involve themselves in dressmaking, embroidery, knitting etc. In the areas like Khyber Pakhtoonkhwa and Balochistan, life is regulated and governed by strict beliefs and behavioral patterns (Fariha Razak Haroon p 5). In remote areas women do not have rights to say anything in all aspects of their lives including their marriage choice. In populated provinces of Punjab and Sindh a woman can keep her connections with her family after marriage. She can expect support from her fathers and brothers in case of separation and divorce from her husband. In Sindh and Punjab, women work in the fields with their menfolk collecting fuels and in some cases working on the construction sites shifting material from one place to another. 2.2 State violation of womens rights in Pakistan Almost all kinds of crimes are committed against women in Pakistan, including, murder, rape and gender discrimination. In 1971 Pakistani military took action on the East Pakistan now called Bangladesh in which serious crimes were committed against the civilians and especially women. During 9 month operation Pakistani military raped 200,000-400,000 women and young girls. In 2002 at 28 years old women Mukhtara Mai was gang-raped in Punjab in front of her village by the Jirga (court of village elders) decision for the alleged wrongdoing of her 12 years old brother. In 2006 in her blog for the BBC, Mukhtara tells another story of a rape victim in Punjab, Shamshad Bibi, a poor woman who was gang-raped during a visit to the famous town shrine town of Uch Shareef the police declare it to be a case of consensual sex. (Soraya Makhdoom, 2009:1) To add insult to injury the Pakistani president and Dictator General Pervez Musharraf complained that his country was unfairly portrayed a place where women were subjected to violence. The Washington post, published in an interview with General Pervez Musharraf in which he stated, A lot of people say if you want to go abroad and get a visa for Canada or citizenship and be a millionaire, get yourself raped( BBC, 16 September 2005). According to the same paper the Canadian government and human rights activists declared Pervez Musharrafs assertion as outrageous lie: only one known rape victim, a lady doctor assaulted by a military officer had moved to Canada. That lady doctor was Khalid Shazia, working in Pakistan petroleum in Baluchistan. She was raped by an army captain in January 2005. This incident made the local Bugti tribe furious for whom such outrageous acts were against their norms and values. As a result they attacked the gas field. But instead of presenting the rape issue General Pervez Musharraf sent more soldiers and arms to guard the installation. Baloch leadership wanted justice for the rape victim. Nawab Akbar Bugti said, As long as the perpetrators of this heinous crime are not dealt with, there can be no talks. As a result General Pervez Musharraf regime killed Nawab Akbar Bugti an eighty year old leader fighting for his country Balochistan in august 2006 (Suraya makhdoom , 2009:P-1). 2.3 The CEDAW convention and Pakistan. The convention on the Elimination of Discrimination against Women (CEDAW) has enriched of Articles regarding how to eliminate gender discrimination against women. Article 2 of the convention states that the state party has the responsibility to assure legal protection and the laws which leads to gender discrimination should be changed or abolished (Article 2 of CEDAW). In article 3 it has been stated that the upbringing of children needs shared responsibility which means that a father should also contribute in upbringing the kids, as it is not only a mothers job. The convention states that women have equal rights as men e.g. they can work with NGOs, they have the right to cast votes, this part has a very vital role as this approach can help a countrys economic growth too. The convention has emphasized on the equal rights of women in education, sports, career and health etc. (Article 10 of CEDAW). In article 14 it has been stated that state should overlook the problems faced by rural women. This is the most relevant article from Pakistan as the rural women come across lots of problems and they do not have awareness how to deal with such problem s. Another important article is 16 which usually violated in Pakistan, which is about the marrying of women to a person of their own choice. In Pakistani society especially in pushtoon (Pakhtoonkhwa) and Balooch (Balochistan) tribes, the parents take the decision on behalf of the girl, without even asking her opinion (Aniqa, 2010 p-1). The above articles are mostly relevant for our society,which is also covered by Nussbaum in her apparaches but it is sad to say that any of the articles and approaches has not been enacted in Pakistan. Article 18 has clearly stated that the parties to the convention has suppose to report to UN within a year of signing the convention regarding the progress, whereas Pakistan joined the CEDAW convention in 1996 and has reported only once yet (May 2007) (Aniqa, 2010 p-1). 2.4 Womens rights in constitution of Pakistan In constitution 1973 of Pakistan from article 8 to article 28 describe the fundamental rights which are to be available to all citizens, men as well as women wherever they are, as well as all people temporarily or permanently in Pakistan. However the freedoms guaranteed can be curtailed or taken away by the government on the grounds of integrity of the sovereignty of Pakistan, maintenance of public order, public morality. But these restrictions can be challenged in the superior courts. The executive is bound to implement these rights and the judiciary is bound to take notice of violation and provide redress on individual complaints (constitution of Pakistan 1973 article 8 and 28). The basis of fundamental rights is laid out in Article 4, which states that it is the inalienable right (i.e., can never be taken away) of individuals (citizens wherever they may be as well as individuals currently in Pakistan) to be treated in accordance with the law. It guarantees the protection of liberty, life, body, reputation and property of an individual (constitution of Pakistan 1973 article 4). 2.5 Women Status under Sharia Law In Arabic sharia means, path, It is a position which guides all aspects of Muslim life including daily routines, familial and religious obligations and financial matters. It primarily derived from the Quran and Sunna the practices, sayings and teachings of the prophet Muhammad (PBUH) It is a position which covers every aspect of life for both men and women and is incompatible with the standards of liberal Western societies and the basic principles of western human rights that include equality under the law and the protection of individual freedoms. The Shariah code gives equal roles to men and women and not contradictory roles, when women had no rights in the world it declared, And women shall have equal rights to the rights against them, according to what is equitable (Al Quran Surah Baqara 2.28). However the task assigned to both of them is not same. They have given different capabilities by their creator, and the task assigned to them is based on those capabilities. This distinction is natural and not an error which has to be corrected, this is only for the purpose to build a healthy and prosperous society. In different verses in the Quran God has discussed women as well as mens rights. Allah says, for Muslim women and Men, for believing men and women, for women and men who are patient and constant, for true men and women, for men and women who humble themselves, for men and women who guard their charity, for men and women who fast, for men and women who engaged in best practices, for them God have forgiveness and great reward. (Al Quran Surah 33.35) Any kind of discrimination based on gender is severe offenses and are against the teaching of Quran and the sayings of the Prophet (PBUH) teach the lesson of equal rights of men and women. Islam does not consider women as subordinate to men and just follow them without any reason. Women have full freedom as individual and will be asked for her practices. ( Jamal Badawi 2007, p-6). As we have discussed earlier Pakistan is a country where culture and traditions have great influence on people lives, they follow it without even caring of sharia laws. 2.5 Sharia law in Pakistan In Pakistan there is triple legal system. Which consist of the general law (state law) of Pakistan, secondly the customary law and thirdly Sharia law. In general law or in constitution the current status of Sharia law is unclear. It provides for the existence of the triple legal system, acknowledges the existence of Sharia law in Pakistan and recognizes the associated court system, but the jurisdiction of Sharia courts is set to matters of personal status and therefore does not extend to the criminal jurisdiction. This is attributed to it by the penal codes that have been adopted at the level of states. The Constitution does not explicitly state, however, that criminal matters are the exclusive jurisdiction of federal courts and it is therefore possible to address criminal matters in Sharia courts. Regardless of the jurisdiction of Sharia courts, it is possible to appeal Zina (Sex without marriage) cases on the grounds that their punishment is inconsistent with the human rights provisions of the Pakistani constitution. For instance, Chapter II Article 19 enshrines human dignity as a value of the Pakistan legal order. It seems unlikely that the public nature and prolonged pain associated with lashing and stoning sentences would be found to be consistent with the dignity provision of the Constitution (Walter, 2001). Chapter # 4 4 Reason of Women Discrimination in Pakistan 4.1 Male domination Pakistani society is mostly male dominated society. The behavior towards women is reflected like women are the males property. She has to remain under the mans control. She cannot take any decision on her behalf. In some areas of rural Sindh and Khyber pakhtoonkhwa ( provinces of Pakistan) a girl cannot decide for her marriage. Her parents have to take decision on her behalf. If she takes the decision for herself she can be killed or punished.Household responsibilities are given to them at a very young age. Taking care of others and sacrificing her rights is a part of her life and to get married is her ultimate goal in her life. In rural areas the the violence against women is considered the right of man. Usually men use their power to beat and abuse women in all spheres of public and private life. It is present in the workplace, family and in the community. Intimidates, humiliates, violence and perpetuated fear in women. As women are weak so they usually controlled by men in many sp heres of life (Allama, G.A. 1998,P-22). 4.2 Customs and laws Womens lives are usually governed by local customs rather than statutory laws of the country. Customs and tradition deny women basic rights. Access to legal rights is usually denied. The bad customs like honor killings are highly praised in rural areas of Pakistan.The law of Diyat and Qisas (retribution and family distribution of money) contains discriminatory provisions and ambiguities. The Qisas and Diyat law may encourage the murder of women by making it possible to absolve murders. Another area of discrimination against women in mostly rural areas of Pakistan is linked to the question of the age of puberty. As girls reach to puberty at an early age, they are considered mature at a younger age than boys. Therefor they receive harsher punishments for the same crimes in the same age as the boys. For instance if a young boy is found to be guilty of rape, his punishment will be less than that of a girl of the same age. In Pakistan generally men dictate women in different sectors. They want to dominate them.physical mobility of women is restricted. They are not asked in mate selection. In the name of tradition and culture a woman is told that she must be gentle, submissive, patient and forgiving. She is not allowed to go anywhere without the consent of her husband even to her parents house. Culture of oppression exists in rural areas of Pakistan. Men believe that women are inferior. They usually marry twice or thrice. This is a culture that denies their social, political and legal rights. It gives them no identity at any level (Allama, G.A. 1998,P-24). 4.3 Income disparity One of the reason of women discrimination is income disparity which has made them economically weak. Improvement in womens financial status is very important to their overall betterment. Women cannot get their rights until they are financially strong and economically independent. Women play the main role in national development. But unfortunately their role is rarely recognized. Usually women work is unpaid and even if they are paid its usually less than men. Women are not given property rights and usually husband has the control of money and property (Allama, G.A. 1998,P-25). 4.4 Role of media Media play a key role in reflecting the values and norms of ones society. It helps to change peoples views. Media shows that the women are physically weak and subordinate to men. The media are controlled by the state, electronic media especially television, have been hesitant to highlight the issue, avoiding documentaries and talk shows domestic violence, rape and incest. While highly severe incidents like gang rape may occasionally appear in the regular news bulletin. The local rural press media have a mixed policy covering women issue not infrequently with negative slant and giving far more space to barbaric and traditional perspectives and viewpoints on women. In all over the rural areas the patriarchal attitude persists in the newspaper .The media either electronic or print have the same attitude towards sexual harassment violence. If a girl is sexually abused, the entire blame is put on her clothes, on her beauty or on the the fact the she was in the street at that time, whereas the abuser act is usually justified because he was young, he was drunk and his sexuality was out of control. Thus we can say that the media also play a vital role in gender discrimination in a society (Allama, G.A. 1998,P-26). 4.5 Lack of practical implementation of rules Regulations One of the main reasons of gender discrimination in Pakistan is the lack of practical implementations of rules and regulations. The 1973 constitution of Pakistan is enriched of the fundamental rights to all citizen men as well as women. The executive is bound to implement all the fundamental rights and the judiciary is bound to take notice of violation and provide redress on individual complaints (1973 constitution of Pakistan ). Article 4 of the convention covers inalienable rights (i.e., can never be taken away). It guarantees the protection of life, body, protection of liberty, reputation and property of the individual. The above rights are also mentioned in Nussbaums capability approach. According to her theses rights are connected to each other in many complex ways and necessary to be satisfied in order to have a happy life and the government is responsible to take care of these rights. But as we see that all the above rights are mentioned in the constitution but are not practic ally implemented in Pakistan (1973 constitution of Pakistan,Article 4). Pakistan is also a party to the convention on the Elimination of Discrimination against Women which has enriched of Articles regarding how to eliminate gender discrimination against women. But it is sad to say that no articles of the convention has been practically enacted in Pakistan. 4.6 Islamic fundamentalism In Islamic fundamentalists think that the struggle for womens rights as a western conspiracy. They consider women as inferior and their main duty is to please men. Women have been oppressed and segregated from from different spheres of life in the name of Islamic culture. According to many Islamic scholars, the customs and traditions are un-Islamic. But fundamentalists defend them in their own way. They include the practice of honor killing which allows male members of the family to kill female members for having sexual relations without marriage. Swara is a custom in the tribal district of Khyber pakhttonkhwa and Punjab (provinces of Pakistan) under which girls are given in marriage to men of rival or tribes in order to settle cases of murder and other blood feuds (daughters and sisters of accused murders are given to affected families to release their fathers and brothers). The girl is then treated harshly in the rival clan. Islamic fundamentalists never raised their voices against these inhuman and cruel customs and traditions. Love marriage is considered a crime and sin according to the religious leader. These fundamentalists and religious parties are against the ,Hudood, laws. These were the laws introduced by the military dictator, General Zia-UL- Haq, in 1979 to viciously curb womens rights. According to theses horrific laws, a rape victim needs the evidence of four male witnesses in order to prove her claims in the court. If she fails to provide this, she will be charged with adultery (sex with her own consent) which means imprisonment for between 5 and 15 years. These laws were made by a dictator for their own interest but in the name of Islam. According to a report made by professor Shaheen, a minister during the period 1999 to 2002: 95 % of cases registered under the Hudood laws are false. Hudood laws have proved to be instruments of personal interest. These religious leaders are using religion to oppress women and other sections of society. The rise of fundamentalism is a threat to womens rights (www.socialistalternati

Territoriality According to Elizabeth Cashdan :: Environment Nature Essays

Territoriality According to Elizabeth Cashdan Elizabeth Cashdan addresses the question of territoriality among human forager groups, specifically comparing four Bushman groups. She argues that territoriality should occur only in places where the benefits will outweigh the costs. Introducing the scientific definition of territoriality in animals, she first claims that animals tend to be the most territorial when they have adequate food and other resources. It is when there is a severe lack of or abundance of resources that animals are not territorial. With a lack of food, territoriality tends to waste too much energy. In the case of an abundance of food, it is not worth defending that which is plentiful for animals. She points out predictability as another environmental factor: if a resource is unpredictable, then it is not economical to defend it. It is only worthwhile to defend a territory if there is high probability that the resources will still be available when they are wanted. However, the costs and benefits of being terr itorial not only depend on the environment, but also on the species and its characteristics. Humans, for instance, have a cranial capacity that far outweighs that of any other species. Our long-term memory, culture, and methods of communication must be taken into account when looking at the nature of our territoriality. Cashdan argues two main human mechanisms for controlling territory: "perimeter defense" and "reciprocal altruism" (p. 49), a way of social control. Perimeter defense consists of making simple boundaries, stating a clear break between two territories, and defending those boundaries to intruders. Some groups, such as the Vedda use this method in their relatively small territory. Any passing visitor would have to be escorted to the other side of the land and any intruders may be shot. Because of extensive human memory and information exchange, individual intruders are less likely to determine the consequences of trespassing themselves, thus the cost of defense for those defending is less. Social boundary defense is unique to the human species. Instead of physically defending the boundaries of the territory, groups will defend the boundaries of the social group. Some foraging groups will invite outsiders for greeting ceremonies to control movement between territories. The costs to such methods will include the energy put into these types of ceremonies and should not change will an increase in territory size or a decrease in resources.

The Role of the Sirens in Homers Odyssey Essay -- Homer Odyssey Essay

The Role of the Sirens in Odyssey The Sirens in the Odyssey represent more than just a maritime danger to the passing ship. They are the desires of man that he cannot have. The Sirens can also be construed as forbidden knowledge or some other taboo object. Whatever these singing women actually are, the sailors are wise to avoid them. As usual, the wily Odysseus cheats at the rules of the game by listening to their song under the restraints constructed by his crew. In their critical review, Horkheimer and Adorno treat the song of the Sirens as a forbidden knowledge of everything. The Sirens represent man's enlightenment. The two writers state, "Even though the Sirens know all that has happened, they demand the future as the price of that knowledge, and the promise of the happy return is the deception with which the past ensnares the one who longs for it" (Horkheimer and Adorno 48). Even though these critical readers do not mention it, they have repeated a story from the Bible. Adam and Eve also sought enlightenment. Once they tasted the apple and gained knowledge, their futur...

Product Level Planning

Table of Contents Executive Summary 2 Market analysis 3 SWOT Analysis 4-7 Objectives 7 Marketing Strategy 8 Action Program 9 Financial Projection 10 Feedback & Control 10 Conclusion 11 References 11 Executive Summery Cement Industry is highly important segment of Bangladesh’s Industrial sector & Plays a vital role in socio-economic development.Although cement industry of Bangladesh has witnessed its ups & down in recent past but in last decade it has recovered & now it’s a self-sufficient industry of Bangladesh not only fulfilling domestic needs of Bangladesh also exporting a huge amount of cement to other countries, bringing foreign reserves & help in up lifting Bangladesh’s GDP. Bangladesh is currently operating at their maximum capacity due to the boom in commercial & industrial construction within Bangladesh.In this report I have selected ‘Anchor' cement, Olympic Cement Ltd (OCL) of ‘Khansons Group’ simply called gray cement & we will descr ibe how they do product planning for that? Khansons Group has extended its industrial arena by putting-up a clinker grinding cement plant named as ‘Olympic Cement Ltd'. The plant is located at Rupatoli, Barisal all in a row along with its textile industries. The finished product (cement) has been branded as ‘Anchor' & the same has become popular in the local market. This cement project commenced its initial production at 800 tpd and gradually increased the production to the level of 1,600 tpd.Olympic Cement Ltd (OCL) is one & only cement factory which has targeted to meet the entire demand of cement in Southern Bengal. As a result, OCL has concentrated its sales on a soaring trend by increasing production volume. OCL is maintaining the reputation of its quality product and aiming at the extended project in days to come. Current Market Situation Overall Market Situation Bangladesh cement industry is the 40th largest market in the world. There are 70+ cement factories in B angladesh and daily production capacity is 16. 687 Million MT.In January 2012, Bangladesh’s Export Promotion Bureau released data confirming that cement exports had witnessed a 21% increase in the first seven months of the current fiscal year (July 2011 – January 2012). The boost in the cement sector is because of the rising construction activity in the country & increasing development expenditure by the govt. Due to this the sales of cement sector will also rise every year. Product Situation Since Cement is a specialized product, requiring sophisticated infrastructure & production location, so, Most of the cement industries in Bangladesh are located near/within a river side that are rich in clay.Iron & mineral capacity so ‘Anchor’ cement is situated near to the bank of river ‘Kirton Khola’. Anchor cement installed capacity is 1,600 tpd at present with the turnover of 50 crore in a year. Competitive Situation: In competitive situation we will describe all the competitors of Anchor Cement producing gray cement. There are 70 + firms in the market along with Anchor Cement. All these companies are using different marketing tactics to grape as much market share as possible but they are acting like a cartel under the tree of APCMA.They are producing same quality of cement with all most same price and features that’s why competition in the market is very tough for local as well as foreign market. All are using same bulk & penetration strategies to cover major portion of the market. Some are using cost leadership strategy but due to cartel act behavior they are not getting the target results that they want to achieve. Currently Crown cement is the market leader while Anchor cement is a niche in the national market but it is the leader in the local market of Barisal & southern part of Bangladesh. Distribution Situation:Anchor Cement Company uses different channels of distributions to transfer the gray cement from company t o the different part of Bangladesh. †¢ACC > Whole Sellers > Retailor> Customer †¢ACC > Retailors> Customer †¢ACC > Customer †¢ACC > Regional Offices > w/s Retailors Macro-Environmental Situation Macro environmental factors directly or indirectly effect the production of the company & its market. Macro- Environmental factors are the factors that are not in the control of the company. These factors are†¦.. 1. Political 2. Law & order situation 3. Cultural values 4. Technological change . Demographic trends 6. Economic Condition 7. Inflation Opportunity & Issue Analysis After completing the market analysis now we will do analysis of opportunities & issues for the ACC. Opportunity is a chance of progress or advancement that is available in the market & the company has to avail it for the progress and profitability while issues are the weakness or threat for the company to avoid or settled down. For this purpose we have to do SWOT analysis of ACC. Strength of ACC Strengths are the internal positive factors of advantage that a company possesses. Following is the strength of ACC. Installed Capacity: Installed capacity of company is 16. 687 Million MT daily & they are producing 6007. 32 MT per annum so they can exceed the production easily by proper implementing their marketing mix strategies & it will directly increase profits of the company. oRaw Material: Anchor Cement Company is situated near the bank of the river kirtonkhola. So they can easily avail the huge reserve of raw materials with a very low cost as compare to other competitors’ as their cost of material is high. oHigh Quality of ACC: Quality of ACC is much better than the standard set by Bangladesh & importers.Quality of production is better than most of the competitors in the market. oCheap Labor: They are using cheap labor market of Bangladesh which is strength of them & due to this their price is low as compare to other compotators. oGood Govt. Policies: Local & federal govts. Policies are supportive & favorable to the cement sector. They are getting many benefits in term of electricity etc from BD govt. So over all ACC is enjoying good environment created by Government. Weakness of ACC Weaknesses are the internal negative factors of a company that should be avoided or to be controlled.Following are the negative factors of ACC. oNot Utilization of Full Capacity: ACC is not utilizing its full capacity of production of gray cement. They can produce more per annum so not utilizing their full capacity is also their disadvantage which they should convert it into opportunity. oFuel & Electricity Charges: ACC cost comprises more than 50% costs of fuel & electricity. So they should minimize these expenses as much as they can. It can really help them in uplifting their market share & growth & profit as well. They can convert their system or can generate their own electricity by investing in this sector. Management: ACC major boards of directors are from th e same family which is also a negative factor of them. So they should introduce competent personnel’s in the company for the growth. oFreight Charges: Freight or transportation charges to other parts of the country are also a problem for them which should be settled down as soon as possible. They should minimize their expenses to avail greater markets present in other parts of Bangladesh. Opportunities for ACC Opportunities are chances for progress or advancement that is available in the market and the company has to avail it for the progress and profitability.These are positive external factors. Following are the opportunities available for ACC. oGovernment Development Expenditure: Govt: is spending huge amount on development projects like roads, schools, hospitals, dams & infrastructure etc. ACC can avail these opportunities by responding on time to these projects. oConstruction of Big projects: Recently there are many big projects are going on Bangladesh like construction of Jamuna future park, many high rise buildings etc, also in nationwide & in Barisal.ACC should explore all these opportunities to increase its market share. oDemand of Bangladeshi Cement: Recently Bangladeshi cement demand is increasing day by day in foreign markets so ACC can improve its foreign market share. This will be very favorable & profitable for them. Threats for ACC Threats are the negative factors that are available in the external environments. These are unhidden threats that are waiting for & company should be ready or prepared to tickle down all these threats for their existence & survival. Following are the threats available for ACC. High Energy Prices: Energy prices are constantly increasing in Bangladesh & worldwide which is directly affecting the profitability of ACC because major portion of cost consists of fuel & energy expenses so they should find out alternative source of energy to minimize the cost of goods. oHigh level of Taxes & Custom duty: High level of c ost & custom duty are affecting its profitability. So govt. should take constructive steps for the development of the industries. oCompetitors: There are 70+ firms in cement industry which make the competition very tough.Each firm is striving to get as much share as they can and they are using different tactics to excel their sales. So, ACC should take proper steps for its growth while taking into consideration all the Competitors. oPolitical Instability: It is also a main threat for ACC because it brings changes in laws & regulation accordingly. Objectives After analyzing all the factors now we will set the objectives or targets we can say, for ACC that is going to be achieved in the next financial year of the company. Our objectives should be ? Specific ?Measurable ?Achievable ?Realistic ?Time bound There are 2 kinds of objectives which are: Financial Objectives †¢Marketing Objectives Financial Objectives: Financial objectives are related with the financial performance of the company or simply objectives that relate to finance. Following are the financial objectives that we can set for ACC for 2013. ?Profit after taxes should be 60 crore ?Cash flow should be 10% high Marketing Objectives Financial objectives should be convertible to marketing objectives. Marketing objectives are related to market or overall industry. Following are the marketing objectives of ACC. Sales should be 50% high Exports should be 40% Average price should be up to 450 pgSales of 5,00,000 tons should be achieved in 2013 Expand the number of dealers Market share should be up to 5% Marketing Strategies Strategies are the game plan or road map to achieve the objectives set by the company by utilizing its resources. Following are the marketing strategies that should be used: oNew Markets New markets in outside & inside of the country should be achieved. oDistribution outlets Distribution outlets or big distributors must be located in all the targeted markets. oAdvertisement 2% budget should be allocated for advertisement campaign on bill boards & certain media channel. Low pricing strategy Low pricing strategy should be adopted as compared to competitors. oAlliance Alliances should be made with distributors & realtors in important markets & preference should be given to them. oSales force Sale force or sales agents should also be hired in remote areas with 5-8% commission. oMarket Research 10% Budget should be allocated to market research to know competitors, customer behavior & new markets. oLower cost of goods strategy Cost of the cement should be low down to earn maximum profit Action Programs Marketing strategies should be supported with action programs or day to day plans.Each strategy should be broken down in to small programs or action that can easily be implemented. It tells us that which marketing strategy is to be completed by whom, when how & what will be the cost of that? ?Sales department have to do 25 crore sales after every 4 months. ?Production department have to produce 0. 25 million tons after every 4 months. ?Purchase department should purchase furnace oil & raw materials 5% less as compared to previous year. ?Management should reduce unproductive expenses @10% as compared to last year. ?Other incomes should be increased up to 10 crore as compared to last year. Marketing department should achieve their target within given budget on the basis of six months. Financial Projections †¢Following are the overall projection for year 2013. In millionsIncrease Sales500060% Cgs (Cost of goods sold)(3200)36% Gross Profit120080% Other Expenses18010% Other Income2040% Profit Before Taxes800 Taxes200 Net Profit60020% Feedback & Control In the last stage of product level planning we will consider does the company actually achieved its objectives or not. In this step we will compare the actual results with the standards set out there in the planning stage.According to the above results & figures ACC has achieved all the targets & g oals efficiently & effectively. They have properly implemented the planning as compared to previous year so they have achieved the level of performance what they want. Even more fruitful results have been achieved. Usually, Anchor Cement Company carries out three types of controlling strategies which are as under.. oAnnual Plan Control ACC usually do audit or check up at the end of year that whether that have achived their annual goals/objectives or not regarding sales, profits, market share & growth etc.They want to know the gap between actual & standard, if found any & then will fix it down in the upcoming period. If they have performed much better then they watch out the reasons behind that to implement forever in the organization. oAudit Control Internal Audit is carried out by the internal auditors. External Audit is carried out by external auditors. oStrategic Control Strategic Control is the step of the last section. In strategic control usually they evaluate whether the Anch or Cement Company marketing strategy is appropriate to the market condition or not.If not they do Changes in it to make implementable in the market. They change their strategy according to the market situation that changes so rapidly. Conclusion From the above analysis we can easily conclude that how a company usually does their product or marketing planning. I pick Anchor Cement Company collect data from different sources (mainly from web) & then make the palling for them accordingly. All the above discussion gives us a bird’s eye view regarding a good product planning that a marketer can do. References http://www. khansonsgroup. com www. scribd. com Marketing Management- Philip Kotler, 11th edition